Over the past two months, Deutsche Bahn<\/strong>, in collaboration with the esports player foundation<\/strong>, has launched an exciting campaign that combines gaming and education as<\/strong> part of its esports scholarship<\/strong>. As part of the campaign, not only was classic esports content presented, but a direct link was also made to the training opportunities at Deutsche Bahn. The success of the campaign is clearly reflected in the interactions. While this successful campaign is slowly coming to an end, Deutsche Bahn is already preparing for the next milestone. Deutsche Bahn’s cooperation with gaming influencers and the associated campaign were a complete success. https:\/\/www.deutschebahn.com\/de\/konzern\/Aktuelles\/-ESports-und-DB-Passt\u201312723712<\/a><\/p>\n https:\/\/esportsplayerfoundation.org\/db-esports\/<\/a><\/p>\n Apply HERE<\/a> for your esports scholarship with Deutsche Bahn<\/strong><\/p>\n
\nThrough the cooperation with well-known influencers<\/strong> such as Kalle Koschinsky<\/a><\/strong> from the world of esports and gaming, the campaign aims to find young talents who not only want to pursue a career in esports but also complete an apprenticeship at Deutsche Bahn. <\/p>\nAttracting talent and identifying career opportunities<\/h2>\n
\nThe esports scholarship from DB and epf not only offers financial support, but also opens doors to a dual career – a concept that is becoming increasingly important in esports.
\nBy publishing four videos and an exciting livestream directly from one of Deutsche Bahn’s many training workshops, the campaign succeeded in presenting the company’s regional opportunities in an authentic and approachable way.
\nThis approach particularly appealed to the young target group, which is not only interested in gaming, but is also looking for career prospects.
\nThe combination of esports and training with the esports scholarship struck a chord with this target group. <\/p>\nMore than 16,000 likes – a groundbreaking success<\/h2>\n
\nWith over 16,000 likes on the published YouTube videos and a large number of positive comments from the community, it is clear that Deutsche Bahn has taken the right path with its strategy.
\nThe response from the younger generation proves that it is possible to combine career opportunities in the traditional sector with the interests and passions of the new digital generation.
\nMany viewers were particularly impressed by the authentic presentation of the job profiles and the training workshops.
\nThe esports scholarship from Deutsche Bahn and esports player foundation is a prime example of how companies can find innovative ways to promote talent and support the professional development of young people at the same time. <\/p>\nA look into the future of the Deutsche Bahn Esports Scholarship<\/h2>\n
\nThe DB Esports Talent Summit, an official selection camp, is in the starting blocks.
\nHere, 50 pre-selected young talents will have the chance to compete for one of the coveted 20 places for the Esports scholarship. <\/p>\nEsports and education – the success speaks for itself<\/h2>\n
\nThe figures speak for themselves: thousands of likes, numerous positive comments and a wide reach in the esports community confirm that the approach of combining esports with education, as here with the esports scholarship, has reached the target group. You can find out more about our esports scholarship with Deutsche Bahn and how to apply here:<\/strong><\/p>\n