Successful cooperation with gaming influencers to promote young talent
Over the past two months, Deutsche Bahn, in collaboration with the esports player foundation, has launched an exciting campaign that combines gaming and education as part of its esports scholarship.
Through the cooperation with well-known influencers such as Kalle Koschinsky from the world of esports and gaming, the campaign aims to find young talents who not only want to pursue a career in esports but also complete an apprenticeship at Deutsche Bahn.
Attracting talent and identifying career opportunities
As part of the campaign, not only was classic esports content presented, but a direct link was also made to the training opportunities at Deutsche Bahn.
The esports scholarship from DB and epf not only offers financial support, but also opens doors to a dual career – a concept that is becoming increasingly important in esports.
By publishing four videos and an exciting livestream directly from one of Deutsche Bahn’s many training workshops, the campaign succeeded in presenting the company’s regional opportunities in an authentic and approachable way.
This approach particularly appealed to the young target group, which is not only interested in gaming, but is also looking for career prospects.
The combination of esports and training with the esports scholarship struck a chord with this target group.
More than 16,000 likes – a groundbreaking success
The success of the campaign is clearly reflected in the interactions.
With over 16,000 likes on the published YouTube videos and a large number of positive comments from the community, it is clear that Deutsche Bahn has taken the right path with its strategy.
The response from the younger generation proves that it is possible to combine career opportunities in the traditional sector with the interests and passions of the new digital generation.
Many viewers were particularly impressed by the authentic presentation of the job profiles and the training workshops.
The esports scholarship from Deutsche Bahn and esports player foundation is a prime example of how companies can find innovative ways to promote talent and support the professional development of young people at the same time.
A look into the future of the Deutsche Bahn Esports Scholarship
While this successful campaign is slowly coming to an end, Deutsche Bahn is already preparing for the next milestone.
The DB Esports Talent Summit, an official selection camp, is in the starting blocks.
Here, 50 pre-selected young talents will have the chance to compete for one of the coveted 20 places for the Esports scholarship.
Esports and education – the success speaks for itself
Deutsche Bahn’s cooperation with gaming influencers and the associated campaign were a complete success.
The figures speak for themselves: thousands of likes, numerous positive comments and a wide reach in the esports community confirm that the approach of combining esports with education, as here with the esports scholarship, has reached the target group. You can find out more about our esports scholarship with Deutsche Bahn and how to apply here:
https://www.deutschebahn.com/de/konzern/Aktuelles/-ESports-und-DB-Passt–12723712
https://esportsplayerfoundation.org/db-esports/
Apply HERE for your esports scholarship with Deutsche Bahn