Deutsche Telekom is actively developing esports and gaming in Germany. The company already provides support in the form of network quality, technological expertise and innovative services. Together with the esports player foundation, it is now also creating the best framework conditions for the development of esports talent. The Equal Esports Initiative, founded in 2021, is intended to sustainably advance equality, diversity and thus also inclusion in Esports. Among other things, the initiative enables the promotion of female and non-binary players through epf and the annual Equal Esports Festival.
At the same time, Telekom wants to educate about the responsible use of digital sports. Young, talented players are to be taught values such as teamwork, fair play and a willingness to perform. In addition, parent workshops are held to promote understanding of Esports and gaming.